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Export marketing meaning8/24/2023 ![]() Thus, when assessing the natural environment in your export marketing plan, you are attempting to determine how the natural environment of the foreign market will impact your international marketing decisions. The natural environment in international marketing refers to the foreign market’s physical surroundings and climate conditions. Analysing the Natural Environment in your Export Marketing Plan When marketing for exports, it is important that you research and understand the natural environment, the cultural/social environment, the economic/financial environment, the political/legal environment, and the technological environment of the foreign market concerned. Several factors will directly influence your export marketing decisions. What are the Factors Influencing Export Marketing? Export marketing and domestic marketing differ considerably. If your answered no to any of the above questions, your company may benefit from exporting with LINK.Export marketing is a term used to describe the research, activities and practices related to the promotion of products or services in foreign markets. Hiring LINK is a cost effective way to get around this complexity and increase export sales revenue. LINK earnings are exclusively conditioned by export sales performances. Therefore, exporters costs of sales due to the MENA region complexity tend to add up quickly. MENA is composed of many small markets with non-harmonized regulations and heterogeneous consumer profiles. LINK export experience is a valuable asset to both prevent and deal with export compliance issues.Īre you satisfied with your current export sales performances?Įuropean manufacturers may find their MENA export sales ROI poor compare to other export regions. Dealing with such situations requires time, diplomacy and knowledge. ![]() Products rejections often trigger payment disputes with local importers. Complying with foreign regulations is essential to avoid product rejections. The MENA markets export and food regulations are not always harmonized. Our experience and exposure to the MENA region for over 20 years enables the design of successful sales & marketing strategies.ĭoes your firm have the risk appetite for export? LINK is specialized in European food brands export sales and focused on the MENA area distribution. Understanding each country’s unique profile and tailoring the sales & marketing strategy accordingly is decisive for success. These differences also exist among the MENA markets at national level. The MENA markets are distant from European markets in terms of customer preferences and purchasing power. Thus allowing manufacturers to distribute through our importers network without supporting the cost of building their own.ĭoes your company have sufficient understanding of the export market ? ![]() LINK is a family owned company with a long established distribution network across the MENA region. ![]() It requires frequent travels, diplomacy and a long-term business approach. Building strong relationships and trust with importers takes time and dedication. MENA importers are mostly family owned companies with a long-term business approach. … assessing a manufacturer’s benefits from exporting with LINK in MENA:ĭoes your company have the resources to build new export routes to market?ĭoing business in MENA is different from doing business in Europe or the North America.
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